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Customer Experience is King

­­­ Customer experience is the summation of conscious events acting as a coordinated series of interactions between a brand and a customer that are essential for the accomplishment of business needs. Customer experience is an important aspect as far as organisational success is concerned and for this reason, an organisation [...]

By |2019-01-18T14:52:47+00:00January 23rd, 2019||0 Comments

The Complete Guide to Customer Feedback Surveys

There are a lot of materials out there that will advise you about various ways to multiply the response rate of your surveys. However, this right here is a guide that will help you identify the best ways to enhance the quality of the responses you will get from the [...]

By |2019-01-18T14:26:54+00:00January 15th, 2019||0 Comments

Using Surveys to Measure and Track Customer Satisfaction

In business, it has always been important to maintain a handle on the level of satisfaction your customers have with your business. For many businesses, however, this had long been an informal form of measurement that relied on hastily constructed promotional surveys or other systems that relied on anecdotal reports. [...]

By |2019-01-18T14:27:34+00:00December 17th, 2018||0 Comments

How to Promote the Business Using Customer Centricity

 For many decades now, businesses have all sang the same tune when it came to putting customers first. We’ve all heard the songs: We only succeed when you do…The customer is always right…The customer comes first… And on and on it went. It’s often seemed as though there was no [...]

By |2019-01-18T14:27:41+00:00December 10th, 2018||0 Comments

How to Get Truthful Answers to your Customer Satisfaction Survey

Running a business can prove to be a very tasking job. You are running the day to day operations as well as managing staff and marketing. Another important element is getting customer feedback to continually improve your business practices.  Getting feedback from your customers may be gotten in various ways. One [...]

By |2019-02-13T08:30:20+00:00December 4th, 2018||0 Comments

How Purpose Rather Than Function Should Drive your Customer Service Culture

The competition for quality employees is stiff, and expected to become even more challenging in the years to come. Global competition demands it! Each company must turn its attention away from the traditional approach to customer service and look toward the development of a truly customer-centric customer service culture. Only [...]

By |2019-01-18T14:29:28+00:00November 23rd, 2018||0 Comments

The Importance of Empathy in Online Surveys

There is an important element that is often overlooked when writing survey questions. That element is empathy. The importance of empathy in online surveys is vital to getting the honest and reliable responses that provide you with the information you need. What do your customers actually think? You must be [...]

By |2019-02-13T08:33:42+00:00February 6th, 2017|, |0 Comments

The key to customer satisfaction in modern enterprise

Technology is changing the marketing landscape and immediacy of customer satisfaction as never before. The difference between today and yesterday is that previous technologies like radio and television were extensions of the existing means of communication, including newspapers and magazines. In a sense, they were simply taking technology to the [...]

By |2018-01-08T13:26:28+00:00October 4th, 2016||0 Comments

Different types of customers

Most of us have had the experience of standing in line at the checkout and knowing the customer ahead of us is going to be trouble. There are all sorts of indications, from body language to the way they communicate, to the people around them. Sure enough, the trouble starts [...]

By |2018-01-08T13:26:29+00:00March 25th, 2015|, |0 Comments