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How to get truthful answers to your customer satisfaction survey

HOW TO GET TRUTHFUL ANSWERS TO YOUR CUSTOMER SATISFACTION SURVEY Running a business can prove to be a very tasking job. You are running the day to day operations as well as managing staff and marketing. Another important element is getting customer feedback to continually improve your business practices.  Getting feedback [...]

By |2018-12-04T16:07:58+00:00December 4th, 2018||0 Comments

The right way to answer customer service questions

The right way to answer customer service questions Customer service often means answering a customers questions and no matter how these questions are conveyed, whether electronically or in person, there are certain principles that must be followed to ensure both good customer service and customer satisfaction. These principles are: 1. [...]

By |2018-10-20T18:45:28+00:00October 20th, 2018|, |0 Comments

The importance of building customer experience

The importance of building customer experience The Internet and globalisation has created an entirely new business environment that has empowered consumers like never before. Consumers now have more choices and businesses have more competition. The importance of building customer experience has increased exponentially over the past decade, and will continue [...]

Five landmines in customer satisfaction

Five landmines in customer satisfaction Every business that wants to succeed pays attention to certain metrics, such as the net promoter score. While having detailed metrics is important, it is vital to realise that promotional decisions cannot be made using metrics alone. The reason is that what shows up in [...]

By |2018-10-20T18:47:43+00:00February 13th, 2017||0 Comments

Overcoming barriers to customer satisfaction

Overcoming barriers to customer satisfaction Overcoming barriers to customer satisfaction is critical, particularly since all companies are in one of two positions regarding customer satisfaction. They either improve customer satisfaction by integrating customer feedback into day to day operations, or they don't. Even though it is certainly important know what [...]

By |2018-10-20T18:49:30+00:00January 24th, 2017|, |0 Comments

Customer Experience in a Competitive World

Customer Experience in a Competitive World Customer experience is becoming increasingly important as business continues to go global and the marketing space expands. The time when competition was local, or at most national, is long gone. Business can no longer rely on being a big fish in a small pond. [...]

Creating customer satisfaction online

Creating customer satisfaction online Satisfied customers will stay with your brand, but satisfaction is more than just being happy with a product or service. In the modern online world, building customer loyalty is based as much on interaction as on action. It's important to realise that the Internet isn't really [...]

By |2018-10-21T09:45:14+00:00January 11th, 2017|, |0 Comments

The basics of customer satisfaction

The basics of customer satisfaction The ultimate achievement in branding is when a particular brand becomes synonymous with the product itself. Two of the most successful brand labels in history are Coca Cola and McDonalds. Everyone knows that Coke refers to a particular type of soft drink and Maccas and their golden [...]

By |2018-10-21T09:43:31+00:00December 20th, 2016||0 Comments

Knowing what net promoter score benchmark applies to your business

The net promoter score is regarded as an important marketing metric and practically every business leader wants to know how good their net promoter score is. The problem is that the net promoter score isn't always a black and white issue. It isn't always that easy to get accurate figures. [...]

By |2018-01-08T13:26:05+00:00December 15th, 2016|, |0 Comments

How technology has redefined customer satisfaction

How technology has redefined customer satisfaction Changes in technology have always changed customer satisfaction, and has redefined customer satisfaction; changing what customers define as satisfaction.  That definition has been changing more rapidly than ever before. First, let's look at the history of what customers consider to be a satisfying relationship [...]

By |2018-10-21T09:43:18+00:00November 28th, 2016||0 Comments